Desbloqueo Creativo – Online Courses Platform

E-learning platform developed for Desbloqueo Creativo, the educational project of La Idea Agencia Creativa, with over 15 years of experience and more than 850 brands served. The site lets students buy and take practical online courses on personal branding, branding and communication, with recorded lessons, downloadable materials, a completion certificate and a student community, bringing real agency experience into a self-paced learning format. Technologies Used Frontend: HTML5, CSS3, JavaScript Backend: PHP, WordPress as CMS with a custom theme Database: MySQL E-commerce: WooCommerce with cart, mini-cart and customer account blocks Design: Responsive and adaptive design for multiple devices Additional Tools: GSAP with ScrollTrigger for scroll-based animations Meta for WooCommerce and Meta Pixel for campaigns Google Analytics GA4 Video hero with optimized WebP posters LiteSpeed Cache Key Features Course Store: Course catalog with individual pages, online checkout and upcoming releases Student Area: My courses section to watch lessons, download materials and get the certificate Automatic Sign-up: Account created at checkout, with no extra forms Scroll Animations: Kinetic typography and transitions with GSAP ScrollTrigger How It Works: Flow explained in three steps: choose, register and learn Social Proof: Student testimonials and FAQs to reduce purchase friction