ETQ Amsterdam – Premium Minimalist Menswear E-commerce

E-commerce development for ETQ Amsterdam, a Dutch premium minimalist footwear and menswear brand founded in 2010 in Amsterdam. The platform offers collections of sneakers, loafers, sandals, and clothing artisanally crafted in the Netherlands and Portugal, with free shipping from €150 and worldwide delivery. The brand is positioned in the accessible luxury segment with a sustainable and slow fashion philosophy. Developed for Grant Solutions Madrid. Technologies Used Platform: Shopify Frontend: Custom Liquid templating, HTML5, CSS3, JavaScript Design: Responsive and adaptive design for multiple devices Additional Tools: Payment integrations (Stripe, PayPal) Email marketing with Klaviyo and Mailchimp Loyalty and rewards program Technical SEO and Google Analytics Social media integration (Facebook, Instagram) Key Features Worldwide Shipping: International logistics configuration with free shipping from €150 and returns policy Custom Theme with Liquid: Development of custom templates through Liquid templating for a shopping experience aligned with ETQ’s minimalist and premium aesthetics Payment Integrations: Configuration of multiple payment gateways including Stripe and PayPal for a secure and flexible checkout experience Email Marketing: Implementation of email marketing strategies with Klaviyo and Mailchimp for automated campaigns, newsletters, and customer communication Loyalty Program: Rewards system to encourage repeat purchases and strengthen the relationship with the customer community SEO & Analytics: Technical search engine optimization and analytics setup for conversion tracking and user behavior monitoring Premium Product Catalog: Collections organized by categories (footwear, menswear) with detailed material descriptions (nappa leather, nubuck, full grain leather, mercerized cotton, twill), size guides, and high-quality product photography User Account System: Customer portal for order management, returns, and personal information