Laconicum – Independent Cosmetics E-commerce

E-commerce development for Laconicum, an extraordinary and independent cosmetics online store founded in 2012 in Madrid, Spain, with a physical store at Piamonte 21. The platform offers products from curated international brands for pioneers, beauty freaks, and the curious, with free shipping from €30 and delivery within 1-2 business days. Developed for Grant Solutions Madrid. Technologies Used Platform: Shopify Frontend: Custom Liquid templating, HTML5, CSS3, JavaScript Design: Responsive and adaptive design for multiple devices Additional Tools: Payment integrations (Stripe, PayPal) Email marketing with Klaviyo and Mailchimp Loyalty and rewards program Technical SEO and Google Analytics Virtual assistant “Coni” for customer support Shop App integration for order tracking Social media integration (Instagram, Facebook) Key Features Custom Theme with Liquid: Development of custom templates through Liquid templating for a unique shopping experience aligned with Laconicum’s brand identity Payment Integrations: Configuration of multiple payment gateways including Stripe and PayPal for a secure and flexible checkout experience Email Marketing: Implementation of email marketing strategies with Klaviyo and Mailchimp for automated campaigns, newsletters, and customer communication Loyalty Program: Rewards system to encourage repeat purchases and strengthen the relationship with the customer community SEO & Analytics: Technical search engine optimization and analytics setup for conversion tracking and user behavior monitoring Curated Cosmetics Catalog: Online store with products organized by categories, brands, and collections with editorial descriptions and high-quality product photography Virtual Assistant: Integrated chatbot “Coni” for customer assistance and real-time inquiry resolution Omnichannel Experience: Integration between online store and physical shop in Madrid, with active presence on Instagram (+64K followers) and Facebook